Marius Mathiesen is the CEO of Shortcut, which is a leading mobile app development agency in the Nordics with more than 90 employees. In this episode, we are going to discuss how the Scandinavian company competes with offshoring developers, why cross-platform technologies harm the product quality, and what is the best way to generate sales for an app development agency.

Chad Pytel is the CEO of thoughtbot, which is a team of expert design and development consultants that bring web and mobile products from validation to success. We are going to discuss the development of a common belief system in thoughtbot, and how open sharing of expertise helps his agency to build a relationship with clients and the developer community.

Karl Mulligan is the CEO of Appify Digital which is a leading mobile app and consultancy agency specializing in providing digital product development services. Karl will share with you why he decided to scale down Appify Digital from over 50 employees to only two people and what makes their current operational model very unique.

Jacobo Koenig is the CTO and founder of Binary Mango, which is a mobile app development agency working with innovative founders to solve some of the most interesting problems. He partners with established companies and startups to transform the way things work and we're gonna dive deep into his agency business setup as well as a taboo subject of mental health within the founder's community.

Jeremy Chan is the Founder at The Jonah Group, a software consulting firm that designs and builds high-performance custom solutions with an emphasis on great user experience, robust architecture, and perfect fit. Jeremy talks about The Jonah Group's solution-focused approach in custom software development, shares his opinion on the effectiveness of content marketing and lead nurturing for their industry, describes the organic growth strategy of his firm, and explains how investing in the sales process can boost the growth.

I had the honor of interviewing Ferenc, who runs VeryCreatives, a software house from Hungary that helps non-tech SaaS founders develop their digital products. We talk about the importance of branding and positioning in the software house industry.

Ferenc will walk us through how they transitioned from a generic software house to a specific product development company with clear ICPs and a niche market. We also talked about how this change helped him wiht lead generation. Lastly, we'll touch on the importance of cash flow for a software house.